Our Search Engine Optimisation Process
We have all been to countless SEO meetings hearing the same promises of driving growth and traffic only to avail no results. Our approach to SEO relies on three major avenues; Keywords, Technical & On-Page SEO, and Backlinks. The first phase of SEO is the keyword research phase. Our SEO team works with you and understands your business and competition in-depth and presents a list of keywords along with some key statistics to show you why we have chosen them before moving onward with the website audit. Once we have identified the target keywords, we will conduct a site-wide audit of your website based on our 30+ point checklist where we identify any impending issues that may hinder the SEO of the website. Based on the first two steps, we start building links to the website. Link building accounts for 70% of the effectiveness of the SEO process and involves acquiring links from other high authorities and relevant websites back to your websites.
As part of the SEO program, you will be receiving fortnightly ranking reports showing the progress of the keywords. Additionally, at the end of the month, we send an end of month report showing all the work done, a snapshot of the keyword rankings, and a report detailing traffic statistics (e.g: total number of visitors, average time spent on the website, how many inquiries via SEO, etc.)
Local SEO
Local SEO plays an important role in driving conversions, foot traffic, and overall organic visibility. We take a razor-sharp approach towards marketing to your local area combining off-page and on-page SEO methods to gather real results. We narrow down your key competitors and build well-researched strategies to outrank them with the help of Martech tools and Google Analytics.
E-Commerce SEO
A successful E-commerce enterprise needs an extensive SEO infrastructure backing it up. We research your e-commerce store through and through with competitor analysis and a thorough keyword research. Understanding your competitors approach and finding the trending keywords will boost your SEO rankings. We conduct multiple analysis on your website to identify underlying problems on which we can build upon. Our- in-house copywriters and SEO specialists create content that Google and your customers wants to see increasing your ROI.
We can further fuse your strategies to include PPC and Google shopping and push your products where it’s going to get seen.
Enterprise SEO
We understand the ingredients of a successful enterprise SEO strategy: insights, analytics, optimisation of the websites and core pages and a strategy that blankets it all. Scaling an ever increasing organisation requires a great deal of understanding of the target market, consumer search behaviour and fundamentals of SEO. Our team have an extensive record of working on various aspects of SEO and have a dedicated member with their own expertise. Razor-sharp keyword research, niche-hunting and tailored-made search experiences enhance our enterprise SEO strategies ensuring optimistic sales funnels and higher traffic.
Ranking higher in Google is a great way to gain higher visibility online and get found quicker. You can help your target audience navigate to your store or your website in a more efficient manner. SEO helps you dominate your competitors in the long run and provides you with organic growth.
A successful Search Engine Optimisation strategy entails a synchronised technical and content team. Boost Social’s SEO team work as a swiss army knife on your webpage by working on technical avenues i.e bugs, load speed, site structure and developing relevant content with the help of the in-house copywriters and A.I. With the right amount of technical optimisation and pushing fresh and relevant content, Boost Social scales your businesses visibility to the top.
Get instant 24/7 access to all your campaigns and performance analytics in one place with the Boost Social client dashboard.