Expertise and Certification
Google Partners have passed exams that assess their product expertise. They are well-versed in all aspects of Google Ads and adhere to Google’s best practices.
Access to Beta Features
Before Google rolls out new features and tools to the general public, Google Partners often get first access. This means clients of Google Partner agencies can benefit from the latest functionalities before their competitors do.
To maintain the partner status, agencies must continuously meet Google’s certification requirements. This ensures that they are always up-to-date with the latest changes and best practices in Google Ads.
Direct Google Support
Google Partners have their own Google Agency Team. If there’s ever an issue with a
campaign, Partners can reach out directly to Google for support.
Google evaluates its partners based on the health of their customers’ campaigns. Google Partners must demonstrate that they are maximisng their clients’ budgets and ROI.
With their expertise, Google Partners can optimise your campaigns to ensure you’re getting the most out of every dollar spent.
Google requires its Partners to provide transparency to their clients on Google Ads costs, performance metrics, and tasks performed.
Being a Google Partner means adhering to Google’s standards of professionalism and ethical online practices, ensuring you’re working with an agency that is both knowledgeable and trustworthy.