Fresh Starts: How to Revise Your Marketing Budget for Maximum Impact

marketing budget

Revising Marketing Budgets as the Financial Year End Approaches

As the financial year comes to a close, businesses are re-evaluating their marketing budgets. This period is crucial for adjusting spending plans and setting the stage for the next year’s strategies. In this blog, we’ll explore the implications of revising marketing budgets, with a special focus on digital marketing, and how these budgets are typically broken down.


The New Marketing Budget: A Practical Approach

When revising marketing budgets, companies aim to get the most bang for their buck while ensuring sustainable growth. Here’s what goes into crafting the new budget:

First, perform a performance review. Assess what worked well and what didn’t over the past year. Analyse the effectiveness of different campaigns, customer acquisition costs, and the revenue generated from various marketing efforts.

Next, consider market trends. Adapting to new trends and technologies is crucial. For example, the rise of AI in digital marketing and the growing importance of mobile engagement.

Competitor analysis is also vital. Keeping an eye on what competitors are doing can provide valuable insights and help shape your strategy.

Finally, optimise resource allocation. Ensure the right resources (time, money, and people) are devoted to high-impact areas.


Breaking Down the New Marketing Budget

Here’s how a typical marketing budget is divided, with a significant focus on digital marketing:

Digital marketing usually takes a big chunk of the budget. It includes SEO, PPC advertising, social media marketing, email campaigns, and content marketing. As more customers engage online, digital marketing remains a top priority.

Content creation is essential. This covers blog posts, videos, infographics, and more. High-quality content drives engagement and conversions.

For paid advertising, allocate funds to online ads (Google Ads, Facebook Ads), traditional media buys (TV, radio, print), and outdoor advertising. The aim is to run targeted campaigns that can be measured for success.

Continuously understand your market and customer preferences through market research. This helps fine-tune your marketing strategies.

Invest in tools for technology and tools. Automation, analytics, and customer relationship management (CRM) enhance efficiency and provide deeper insights into campaign performance.

Events and sponsorships help build brand awareness and networking opportunities by participating in industry events, trade shows, and sponsorships.

Managing your company’s image through public relations is crucial. This involves press releases, media relations, and crisis management.

Lastly, employee training ensures your marketing team is up-to-date with the latest skills and knowledge through continuous training programs.


As the financial year ends, revising your marketing budget is vital. It helps optimise resources, stay aligned with market trends, and prepare for future challenges. By analysing past performance and planning strategically for the year ahead, your marketing efforts can drive growth and deliver value.

Staying flexible and responsive to changes in the marketing landscape is key. With a well-planned budget, your business can achieve success in the coming year.

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Shreya Narvekar

Author | The fact of the matter is humans are aliens.