Tax deductions you didn’t realise you may be eligible for

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Let’s took tax deductions. It’s that time of the year again, folks! The end of the financial year (EOFY) is upon us, and you know what that means—tax time! Now, we all know taxes can be as exciting as watching paint dry, but fear not! We’re here to spice things up and talk about what you may be able to claim on tax deductions for your digital marketing expenses. Let’s dive in, shall we?

First things first, let’s address the elephant in the room. Can you claim your digital marketing expenses as tax deductions? The answer is resounding ‘quite possibly’. The Australian Taxation Office (ATO) allows businesses to claim certain marketing-related expenses as valid operating expenses. That means there’s a glimmer of hope for all you savvy business owners out there.

Now, digital marketing is a wild and ever-evolving beast. From social media ads to SEO services and everything in between, there’s a whole smorgasbord of expenses that could potentially be claimed on tax. Here are a few areas where you may find some tax deduction gems:

Social Media Advertising

Boosting your business on platforms like Facebook, Instagram, and Twitter? Well, good news! The ATO recognises social media spend as a valid marketing expense, so you might be able to claim those dollars back.

SEO and Google Ads

Search Engine Optimisation (SEO) and Google Ads: Investing in SEO services or running Google Ads campaigns? These expenses could potentially be deducted as they fall under the umbrella of digital marketing.

Website Costs

Ah, the almighty website—the virtual storefront of your business. The ATO allows you to claim certain website costs, such as domain registration and hosting fees. Just remember, larger costs like building a brand-spankin’-new website may need to be depreciated over time.

Advertising Collateral

Whether it’s graphic design services, stock photos, printed business cards, brochures, or web page development, these expenses could be eligible for a cheeky tax deduction.

Outdoor Advertising

You’ve probably seen businesses flaunting their logos and business names on their cars as a clever way of mobile advertising. Here’s the scoop: The cost of printing your business details on your car and the installation expenses can be claimed as a tax deduction under advertising expenses. We don’t do cars, but we can organise for you to get your logo and business name on buses, trams, taxies and billboards.

Now, before you start celebrating and planning that extravagant EOFY party, keep in mind that tax deductions can be a bit tricky. We highly recommend consulting with a tax professional who knows their stuff. They’ll help you navigate the murky waters of tax deductions and ensure you’re playing by the ATO’s rules.

Here are some pointers to remember for tax deductions:

  • Advertising costs for start-ups are like those high-end shoes you splurged on—they’re considered capital expenses. And just like those fancy shoes, they need to be depreciated as part of your start-up costs.
  • A gift to a client may be tax deductible if it’s intended to generate future income.

Get in now before 30th June 2023 and make sure you can claim your tax deductions this 2022-2023 financial year.

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Remember, claiming tax deductions on digital marketing expenses is all about proving that they are essential for generating assessable income. So, keep those records organised, gather your evidence, and get ready to unleash your inner tax-deducting maverick.Now go forth, claim those digital marketing expenses (with caution, of course), and may the tax deductions be ever in your favour.

Disclaimer: This blog is intended for entertainment purposes only and should not be considered as professional tax advice. Boost Social is not responsible for any inaccurate or outdated information. Please consult with a qualified tax professional for personalised advice and ensure you’re up-to-date with the latest tax regulations.

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