If you are looking for the biggest female social media influencers in Australia, then you need to head over to Instagram. Here, you will find individuals that have truly turned influencer marketing into an art. They lead seemingly enchanted lives in the full glare of the camera. And we, petty men and women, latch onto their every word and likeness. The great thing about Instagram is that it’s possible for almost anyone to gain fame and followers. Heck, there are dogs and other animals on there that have thousands of followers!
Most social media influencers in Australia are women
This is one of the things that are striking about the social media influencer scene in Australia. Forget all that about the gender pay gap. Down under, women make substantially more than their male counterparts as social media influencers. But who is the biggest of them all? The list below gives you some of Australia’s biggest female influencers along with their net worth;
-
Kayla Itsines: 11.3 million Instagram Followers
If there is a field that has generated the largest number of social media influencers, then it is the fitness industry. The great thing here is that you don’t need to be a movie star to make it. Most of the influencers in this field are ordinary people who, through sheer dedication and hard work, have turned their sweat into huge followings. Kayla Istines, as an example, has an Instagram following of 11.3 million, making her one of the biggest social media influencers in Australia. And what’s her worth? How about an astounding $63 million dollars?
-
Tammy Hembrow: 9.8 million Instagram Followers
Perhaps not surprisingly, the second person on our list of Australia’s biggest female social media influencers is another fitness guru. Only goes to show that if you get off the couch for an hour or so a day, you too could become the next big thing! Tammy Hembrow’s fame has benefitted a lot from her friendship with Khloe Kardashian. She has since developed her own clocking brand. So, how much does Tammy Hembrow make on Instagram? Well, how about $85 000 a post! Now, that’s something that should influence you to start getting into shape.
- Gaby Epstein: 2.2 million Instagram Followers
Model, Gabby Epstein is another or Australia’s biggest female influencers. She has a following of over 2.2 million, making her one of the most popular influencers in her genre. She has an estimated net worth of over $400 000. Like most of the other influencers on our list, she also has her own clothing line.
- Lauren Bullen: 2.1 million Instagram Followers
The travel industry is another that has given birth to a high number of influencers. Lauren Bullen is one such person. Lauren Bullen has an Instagram following of over 2.1 million followers. So, how much does she earn? Lauren Bullen earns about $3000 USDs per Instagram post. That’s a lot of money for travel adventures.
- Lauren Curtis
Lauren Curtis is another of the biggest female influencers that can be found in Australia. She is a beauty blogger and has her own YouTube channel. The combined total of her followers both on Facebook and on YouTube is 3.5 million fans. Lauren Curtis has an estimated net worth of $500 000 and has partnered such big brands as Colgate and Garnier.
Becoming an Influencer in Australia
That’s it folks! Those are some of the best known female social media influencers in Australia. The good news is that you too can become one. All that it takes is a lot of dedication and hard work. Stay at it long enough, and your career may just take off!
Influencer Marketing Platforms
Instagram is, without doubt, the biggest platform as far as Influencer marketing is concerned. The great thing about Instagram from a marketing standpoint is that it feeds into people’s obsession with visuals. That is why so many of the influencers that can be found there are in the health and beauty fields. People want to look good and they see a reflection of their aspirations in the influencers that can be found on the platform. Other influencer marketing platforms include Facebook, Twitter and many more. However, none of these other platforms get anywhere near Instagram as far as popularity is concerned.
Managing Director of Boost Social, Elisha Fiorentino is on the hunt for Instagram Influencers in a number of industries who are interested in collaborating on projects in exchange for product. If you are interested and have an active and engaged community on Instagram, please email hello@boostsocialmedia.com.au