Unlock the Power of Google Analytics 4: What Will Happen on July 1st?

Google Analytics Graphics with laptop in background
Unlock the Power of Google Analytics 4: What Will Happen on July 1st?

On July 1st, a significant shift is happening in the world of website analytics. Google Analytics 4 (GA4) will become the default analytics property for all new Google Analytics accounts. If you haven’t upgraded to GA4 by this date, you may be missing out on valuable insights and opportunities to optimise your website’s performance. In this blog, we’ll explore what will happen if you don’t have GA4 in place, the benefits of upgrading with Boost Agency, and why GA4 is a game-changer compared to Universal Analytics.

The GA4 Transition

As the digital landscape continues to evolve, Google has introduced GA4 to provide a more comprehensive and forward-thinking approach to website analytics. Here’s what you need to know about the transition:

Limited Support for Universal Analytics

After July 1st, Google will shift its focus to GA4, and new features and updates will primarily be developed for this version. While Universal Analytics will still be supported, it’s crucial to understand that its future development may be limited. To stay ahead of the curve and benefit from the latest advancements in web analytics, upgrading to GA4 is highly recommended.

Enhanced User-Centric Approach

GA4 brings a user-centric approach to analytics, allowing you to gain deeper insights into user behaviour and interactions across multiple platforms and devices. It utilises machine learning and AI capabilities to provide more accurate and actionable data, empowering you to make informed decisions and maximise your online presence.

Simplified Event Tracking

With GA4, event tracking becomes more streamlined and flexible. You can easily define and track custom events specific to your business goals and objectives. This level of customisation enables you to focus on the metrics that matter most to your website’s performance and align them with your overall marketing strategy.

Benefits of Upgrading with Boost Agency

As a leading digital agency, Boost Agency specialises in helping businesses unlock the full potential of Google Analytics 4. Here’s how upgrading with Boost can benefit your business:

Seamless Transition

Our experienced team will handle the entire migration process, ensuring a seamless transition from Universal Analytics to GA4. We’ll take care of the technical aspects, data integration, and configuration, allowing you to focus on maximising the insights and opportunities GA4 provides.

Advanced Insights and Reporting

GA4 offers advanced reporting capabilities, including cross-platform measurement, customer lifecycle analysis, and predictive analytics. With Boost Agency’s expertise, you can tap into these powerful features to gain valuable insights. You will also be able to learn about your audience’s behaviour, optimise your marketing campaigns, and drive better business outcomes.

Customised Strategies

Our team will work closely with you to understand your business objectives and tailor GA4 strategies that align with your specific needs. We’ll help you set up conversion tracking, create custom audiences, and optimise your website’s performance based on the insights GA4 provides. Our goal is to maximise your online presence and drive measurable results.

Who Needs GA4 the Most?

While GA4 is beneficial for all businesses seeking to enhance their digital presence, certain industries can benefit greatly from its advanced capabilities. Here are a few examples:

E-commerce Businesses

GA4’s enhanced cross-platform measurement and customer lifecycle analysis features are particularly valuable for e-commerce businesses. You can gain a comprehensive understanding of your customers’ journey, optimise your marketing channels, and drive conversions more effectively.

Content Publishers

GA4’s improved event tracking and engagement metrics are a game-changer for content publishers. You can measure the impact of your content, track user interactions. Additionally you will be able to identify opportunities for content optimisation to boost audience engagement and retention.

Mobile App Developers

For businesses with mobile apps, GA4 provides robust app tracking capabilities. You can track user interactions, analyse in-app behaviour, and optimise user acquisition. You can also track retention strategies to drive app growth and engagement.

With July 1st approaching, upgrading to Google Analytics 4 is essential. If you want to maximise your website’s potential and gain deeper insights into your audience’s behaviour, this upgrade is a must. Boost Agency is here to help you seamlessly transition to GA4 and leverage its advanced features. Don’t miss out on the opportunity to unlock valuable data and make informed decisions that drive business growth. Contact Boost Agency today to upgrade to Google Analytics 4 and unleash the full power of your website analytics.


Call us to migrate your website or leave us a message. We look forward to hearing from you.