100%
increase in reach
900+
webinar registrations
5.5 K +
generated traffic
Johnny,
Bushwakka's CEO,
shares his experience:
About National Wealth Advisory
National Wealth Advisory is an Australian-based wealth management business, providing everyday Australians with access to a national network of advisors and financial service providers. Running with over 45 years of experience, National Wealth Advisory aims to support Australians in paying off their mortgage sooner and increase their superannuation faster to enjoy life further in retirement.
The Challenge
National Wealth Advisory was looking to connect with more Autralians who would benefit from their support but were struggling to increase their reach and collect more sufficiently- qualified leads without increasing their CPA. Boost was given the challenge to not only establish National Wealth Advisory’s presence on social media, but to also source the ideal advertising channels for National Wealth Advisory and end-to-end manage their Paid Advertising campaigns.
The Key Problems
Limited Online Presence
National Wealth Advisory had a limited presence on social media, resulting in low trust.
Lack of customer trust
Lack of reviews meant that potential leads were less likely to trust them and enquire.
Limited Materials for lead magnet
Limited materials were available to utilise as effective Lead Magnets.
Meeting Australian Advertising Laws
All marketing campaigns run by NWA had to meet strict Australian Advertising Laws.
Our Approach
One of the most important aspects of supporting National Wealth Advisory was ensuring that
we could reach key audiences while keeping the messaging and overall campaign in line
with Advertising Laws. Thus, we established the below campaign:
Organic Social Media & Google Business Profile Management -
National Wealth Advisory had a minimal presence online and was not providing regular content of value. Boost Social supported National Wealth Advisory by:
- Creating a detailed social media content strategy to ensure followers received value through organic content
- Managing their presence on Google and replying to positive and negative reviews
SEO Blog Writing -
In order to ensure that National Wealth Advisory’s website was continually ranking on Google, Boost Social provided regular Search Engine Optimised blog content for National Wealth Advisory relevant to their industry and common questions that people may be searching for when interested in wealth management services.
Google/YouTube Campaigns -
NWA designed a webinar to educate homeowners and property investors. In order to generate leads for this webinar we decided to use Youtube as the marketing channel.
- We first set up a Google Ads Account and linked it to NWA's webinar platform to track conversions accurately
- We assisted NWA's team to come up with amazing videos to use for YouTube ads
- We developed segments based on keywords, competitors, and interests. We also built custom audiences based on NWA's current customer profiles.
The Outcome
Over the last months, we have seen extensive growth across all of NWA’s social media channels.
WE GOT YOUR BACK
Why Boost Social
Our team of digital marketing experts are hand selected for their dynamic range of skills. Quirky, creative and passionate, you’ll quickly become part of our Boost Social family for a collaborative experience, where we take your goals and make them shine.
- Creative team with more than a decade experience in web design and online shopping
- Affordable package that allow you to pay as you go
- Technical smarts, can troubleshoot problems and will work hard to find solutions to achieve what you want within your budget
- Monthly reporting and catch up with our experts
- Full transparency and regular communication
Our exceptional clients who we have worked on numerous projects with.
#GrowYourBrand
LET'S GET STARTED
Together we’ll Boost your business to the next level!