NATIONAL WEALTH ADVISORY

How NWA managed to generate new leads in a hostile property environment

100%

increase in reach

900+

webinar registrations 

5.5 K +

generated traffic

Johnny,
Bushwakka's CEO,
shares his experience:

About National Wealth Advisory

National Wealth Advisory is an Australian-based wealth management business, providing everyday Australians with access to a national network of advisors and financial service providers. Running with over 45 years of experience, National Wealth Advisory aims to support Australians in paying off their mortgage sooner and increase their superannuation faster to enjoy life further in retirement.

The Challenge

National Wealth Advisory was looking to connect with more Autralians who would benefit from their support but were struggling to increase their reach and collect more sufficiently- qualified leads without increasing their CPA. Boost was given the challenge to not only establish National Wealth Advisory’s presence on social media, but to also source the ideal advertising channels for National Wealth Advisory and end-to-end manage their Paid Advertising campaigns.

The Key Problems

Limited Online Presence

National Wealth Advisory had a limited presence on social media, resulting in low trust.

Lack of customer trust

Lack of reviews meant that potential leads were less likely to trust them and enquire.

Limited Materials for lead magnet

Limited materials were available to utilise as effective Lead Magnets.

Meeting Australian Advertising Laws

All marketing campaigns run by NWA had to meet strict Australian Advertising Laws.

Our Approach

One of the most important aspects of supporting National Wealth Advisory was ensuring that
we could reach key audiences while keeping the messaging and overall campaign in line
with Advertising Laws. Thus, we established the below campaign:

Organic Social Media & Google Business Profile Management -

National Wealth Advisory had a minimal presence online and was not providing regular content of value. Boost Social supported National Wealth Advisory by:

social-media-advertising
search-engine-optimisation

SEO Blog Writing -

In order to ensure that National Wealth Advisory’s website was continually ranking on Google, Boost Social provided regular Search Engine Optimised blog content for National Wealth Advisory relevant to their industry and common questions that people may be searching for when interested in wealth management services.

Google/YouTube Campaigns -

NWA designed a webinar to educate homeowners and property investors. In order to generate leads for this webinar we decided to use Youtube as the marketing channel. 

The Outcome

Over the last months, we have seen extensive growth across all of NWA’s social media channels.

Organic growth in social channels

100% increase in reach over 12 months
1,278% increase in post clicks over 12 months

Increased Traffic

More than 5.5K people
were driven towards
the landing page.

Multiplied Webinar Registrations

900+ webinar registrations
at less than $35 per registration.
(Excellent price considering the product and market)

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