700K+
people reached
61%
increase in website visits
>80%
average occupancy rate
Johnny,
Bushwakka's CEO,
shares his experience:
About the Resort
This resort was a independent Resort located just a short drive from the centre of Port Douglas. Providing fully self-contained accommodation, this resort was ideal for those looking for a relaxing adults vacation and wanted to further increase bookings and brand awareness.
The Challenge
This Port Douglas Resort was looking to increase their brand awareness online and improve overall bookings throughout 2022. Boost Social was tasked with overhauling their Social Media channels, as well as creating strategic Facebook Advertising Campaigns to entice travellers to book a Port Douglas holiday.
The Key Problems
Minimal Social Presence
Irregular posts online meant potential guests weren't kept up-to-date with the resort offerings.
No Lead Generation
With no ads running, the resort was quickly being out-shone by local competitors.
Our Approach
In order to ensure not only an increase in general awareness of this property but also an increase in bookings, the team at Boost Social undertook the below process.
Social Media Overhaul Process
- Overhauled their Social Media presence to clearly display who the resort was, where they were located and how you could book with them.
- Conducted market research to identify key trends and what key offerings would be most relevant to the resort's audiences.
- Created custom Facebook audiences targeting the key demographics identified by the business.
- Developed dynamic Facebook Ad campaigns promoting key deals to push bookings to the resort.
- Provided monthly reporting and implemented changes as required to ensure optimal results.
With these changes, Boost Social was able to not only grow the resorts presence online, but also increase traffic to their website and convert new followers to paying guests.
The Outcome
With the introduction of consistent Social Media content and paid advertising to key audiences, this Port Douglas independent resort was able to see a strong increase in not only their brand presence online, but also the number of bookings they received throughout 2022 and into 2023.
WE GOT YOUR BACK
Why Boost Social
Our team of digital marketing experts are hand selected for their dynamic range of skills. Quirky, creative and passionate, you’ll quickly become part of our Boost Social family for a collaborative experience, where we take your goals and make them shine.
- Creative team with more than a decade experience in web design and online shopping
- Affordable package that allow you to pay as you go
- Technical smarts, can troubleshoot problems and will work hard to find solutions to achieve what you want within your budget
- Monthly reporting and catch up with our experts
- Full transparency and regular communication
Our exceptional clients who we have worked on numerous projects with.
#GrowYourBrand
LET'S GET STARTED
Together we’ll Boost your business to the next level!