25K
new users
1.63
sessions per user
28%
decrease in bounce rate
Johnny,
Bushwakka's CEO,
shares his experience:
About Baby Beehinds
Baby Beehinds is an Australian-based children’s clothing brand, specialising in eco-friendly cloth nappies and cloth-nappy products. Baby Beehinds has been supplying Australian families with cloth nappies for over twenty years, working alongside Australian designers and European manufacturers to ensure the finest quality products for your children.
The Challenge
Baby Beehinds was looking to get a refreshed website that would increase their conversion rate and make the purchase flow easier for customers. Boost Social was given the challenge to create a unique, eye-catching and user-friendly e-commerce website for Baby Beehinds, ensuring that the brand’s eye-catching colours were used and potential customers could easily navigate through all of the products.
The Key Problems
Outdated web design
Outdated website design that didn't reflect the brand's image and failed to engage with customers.
Poor purchase flow
Complicated purchase flow, resulting in low conversion rates.
Poor SEO performance
Poor on-page SEO, with low visibility on search engines, making it difficult for potential customers to find the site.
Slow page loading speed
Slow page speed, leading to a negative user experience and increased bounce rates.
Our Approach
In order to ensure we were able to produce a website that was not only refreshing and visually pleasing but also effective in improving their conversion rate, Boost Social followed the below steps:
Web Design & Optimization Process
- Conducted market research and analysed the old website for performance and user journey.
- Designed a new website with a modern and clean layout, highlighting the brand's eco-friendly ethos and playful personality.
- Improved the user experience by simplifying the purchase flow, allowing customers to easily find and purchase products.
- Incorporated high-quality product images and descriptions to showcase the brand's offerings.
- Implemented user-friendly navigation, allowing customers to quickly find the information they need.
- Optimised the website for search engines, using relevant keywords and meta descriptions to improve visibility and drive traffic.
- Improved page speed by compressing images, minimising the number of plugins, implementing caching, and more.
With these changes, Boost Social was able to produce a website that was not only visually appealing but also effective in improving Baby Beehinds’ conversion rate.
The Outcome
With the successful launch of the new web page, Baby Beehinds has seen significant improvement in their performance.
Next Steps
With a refreshed and high-performing website now in place, Boost Social is dedicated to supporting Baby Beehinds in their next steps towards growth. This includes utilizing targeted digital advertising strategies such as Google and Meta Ads to:
- Reach a wider audience
- Strengthen brand recognition
- And ultimately drive sales for the business.
Our goal is to continuously support Baby Beehinds and help them achieve even greater success in the future.
WE GOT YOUR BACK
Why Boost Social
Our team of digital marketing experts are hand selected for their dynamic range of skills. Quirky, creative and passionate, you’ll quickly become part of our Boost Social family for a collaborative experience, where we take your goals and make them shine.
- Creative team with more than a decade experience in web design and online shopping
- Affordable package that allow you to pay as you go
- Technical smarts, can troubleshoot problems and will work hard to find solutions to achieve what you want within your budget
- Monthly reporting and catch up with our experts
- Full transparency and regular communication
Our exceptional clients who we have worked on numerous projects with.
#GrowYourBrand
LET'S GET STARTED
Together we’ll Boost your business to the next level!