2004%
increase in visitors from social media channels
14,157
new targeted traffic from Google
300%
increase in sales and conversions
Johnny,
Bushwakka's CEO,
shares his experience:
About Bushwakka
Bushwakka Adventure Gear is an Australian-based eCommerce brand, creating durable and creative adventure gear for those passionate about exploring the great outdoors. Since launching in 2015 with their Extreme Detachable Car Awnings Bushwakka has expanded their range to encompass over 30+ products, supplying thousands of Australians with the perfect gear to tackle their next great adventure.
The Challenge
Bushwakka wanted to grow even further and establish themselves as a reputable adventure gear brand in Australia, but was struggling to see growth in a market saturated with highly-reputable brands. Boost Social was given the challenge to develop and execute a marketing campaign that would ultimately improve Bushwakka’s presence on Google, increase their conversion rate and further establish the brand as a reputable Australian adventure brand.
The Key Problems
Lack of Strategy
No funnel type campaigns had been set
Technical Issues
Needed help with Fb manager and pixel setup
No Google Campaigns
Lack of google shopping and google search campaigns.
No Event Tracking
No conversion tracking setup for Google
Our Approach
Our approach to creating Bushwakka’s marketing campaign was two-fold – while we wanted to focus on growing Bushwakka’s social media presence and help drive more sales through Facebook and Instagram, we also wanted to work on establishing their presence on Google and driving sales through Google campaigns.
Organic Social Media -
Bushwakka had already developed a strong presence online, so Boost Social’s primary task was to refine the content posted and drive strong brand awareness and traffic to the website.
- Began to reshare User-Generated Content and engage with those who tagged Bushwakka in their images.
- Took advantage of Bushwakka’s range of video content and created engaging reels designed to target new customers.
- Created a range of funny and engaging graphics, designed to increase Bushwakka’s engagement levels and speak more directly to the audience.
Facebook & Instagram campaigns -
As a first step, we helped the business owners claim the business manager account, ad account, Facebook page and pixel and linked them all together properly. We then created 3 layers of campaigns to drive potential customers down through the funnel to eventually encourage them to purchase.
The funnel system that we used was:
- Top of Funnel (TOF) - Goal is brand awareness
- Middle of Funnel (MOF) - Goal is website traffic
- Bottom of Funnel (BOF) - Goal is to drive sales
Within the funnel, we created unique targeting custom to the Bushwakka brand. The business owners helped us understand their ideal customer and we were able to come up with the interest-based targeting to create individual segments accordingly. From here, our in-house creative team designed compelling videos and powerful ad copy to engage, delight and convert the target audience. We also ensured that the pixel was set up correctly to maximise our retargeting opportunities and market to those who may have clicked through to the website, added a product to cart or placed an order.
Google Ads -
In order to get Bushwakka’s Google campaigns set up, there were several steps that our team had to follow.
- We first set up a Google merchant centre and listed all the products from the Bushwakka website.
- We then linked this to the Google ads account and launched the Google shopping campaigns.
From here, our team performed extensive keyword research around all Bushwakka product categories. Based on these keywords, we created the search campaigns with appropriate ad group segregation, and created custom audiences on Google to launch display campaigns.
Results in just 6 Months
Over the last four months, we have seen extensive growth across all of Bushwakka’s social media channels.
Meta Ads Results
Email Marketing Results
WE GOT YOUR BACK
Why Boost Social
Our team of digital marketing experts are hand selected for their dynamic range of skills. Quirky, creative and passionate, you’ll quickly become part of our Boost Social family for a collaborative experience, where we take your goals and make them shine.
- Creative team with more than a decade experience in web design and online shopping
- Affordable package that allow you to pay as you go
- Technical smarts, can troubleshoot problems and will work hard to find solutions to achieve what you want within your budget
- Monthly reporting and catch up with our experts
- Full transparency and regular communication
Our exceptional clients who we have worked on numerous projects with.
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