By Boost Social Managing Director
Singer and Actress, Sophie Monk, has, over the past few years, been in the news quite a number of times while frolicking with her dog Rupert and her other canine friends. Sophie currently has over 540 thousand Instagram followers, with whom she shares hers and her dogs’ exploits. Wouldn’t it be great for you to reach out to some of these followers to help grow your dog grooming business? The answer is, you can, with the help of Influencer Marketing! Sophie Monk may have over 500 thousand followers on Instagram, yet there are other celebrities out there whose followers run into the millions. Influencer marketing is all about harnessing the power of celebrity to reach out to these multitude of followers, but Can Dog Groomers use Influencer Marketing and how does it work?
Finding customers can be difficult
Finding customers for a dog grooming business can be difficult, particularly if you are just getting started. In most instances, you may not even have the budget that’s needed to give you the kind of visibility that can get you going. Fortunately, all is not lost. With a little bit of planning, you can use influencer marketing to get the kind of visibility that your competitors can only dream of;
Reach out to the right kind of influencer
The trick, of course, lies in being able to reach out to the right kind of influencer. If you can find someone within your line of business, then that would be great! In the case of our example, what you may do is sign up a celebrity who is well known for loving dogs! That way, it’s going to be much more likely that some of the people who follow him or her will be similarly inclined. You are going to have to pay for most influencer’s services, of course. Payment may be in any of the following forms;
- Offering free services to influencers in exchange for mentions on their Instagram, Facebook, etc pages. We have previously interviewed one influencer who confesses that one of the greatest things about her job are the freebies!
- Paying influencers to make it happen. Before you ask, the amounts that are charged vary depending on a number of factors.
Go for local influencers
Influencers are not just limited to actors and actresses, of course. In every community, there are going to be people who others look up to and follow. These can be anyone, from the local fire-fighter whose heroic exploits were featured in the press, to that up and coming musician who hails from your town.
The great thing about signing up local influencers is that people who are relevant for your business are really going to be able to relate to them. It’s okay to sign up a national or international influencer, but, in most cases, these people are going to be out of your reach financially.
Going local is particularly important for businesses such as yours. A dog groomer’s area of operation is probably going to be Geographically limited in scope. Let’s assume that most of your customers come from about 10 miles around the physical location of your business.
Once you have identified this area of operation, it’s easy enough to look up the most influential people within this area. Who do people look up to and who do they follow? Once that is done, it only remains to get these people to sign up for your brand.
Feature influencers on your social media pages
Social media now plays an important role in the growth of businesses around the world. For your dog Grooming service, there are a number of social networking platforms on which you can promote your business;
- Facebook: Facebook offers a number of Influencer marketing opportunities. You can, as an example, feature your local influencers on your Facebook Page. You can also create Facebook ads that feature your chosen influencers. It’s also possible for you to have local celebrities feature your business on their own Facebook Pages. In most instances, you are going to need to pay for the privilege. However, it’s possible for you to get started at the cost of a couple of dog groomings, as mentioned earlier.
- Instagram: We have already mentioned Instagram in this article. Truth of the matter is, when it comes to Influencer marketing, it’s safe to say no platform does a better job than Instagram. We have already given the example of Sophie Monk who has over half a million Instagram followers. Get such a personality to mention you on their page and you can be sure that your business will get the kind of visibility that it needs!
- Twitter: Twitter is another great platform on which you can promote your business. Relevant influencers in your area will likely have thousands of followers on Twitter. Imagine then the kind of reach that you will have should you use them to reach out to these followers.
Influencer Marketing for Dog Groomers: A Final Word
Hope I have shown that Influencer Marketing does work for your dog grooming business. Indeed, when it comes to influencer marketing, it doesn’t really matter how big or small your business is. What matters is being able to sign up the right kind of influencer in your area. From there, you can then begin to reap the rewards.
What it all show is that marketing for your business does not have to be limited to your own social media friends and followers. In most cases, these are not going to be enough to enable you to achieve that critical mass that’s needed to increase sales. However, with influencer marketing, you can go beyond your own limited reach to really capitalize on the power of celebrity.